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Sonja Wigert's unknown story: "Professional from A to Z"
The article about the secret spy drama broke all records for being read and liked, and is one of the finalists in Aller Best.
- "We have only positive words to say about our collaboration with Aller. Very good follow-up throughout the process and a very good campaign report with fantastic results," says Christel Dahl of the media agency Vizeum.
Nordisk Film and Vizeum knew that there is a high level of interest in war films. But attracting people to the cinemas with an unknown story about Sonja Wigert could be challenging.
The aim was to ensure high coverage and create interest and curiosity for The Spy.
Specific media targets for the selection were
High read time for content case (over 1 minute active time)
High liking of content matter (Over 75%)
Film gets less editorial media coverage than before, but we know that there is a high level of interest and that content marketing is effective.
Aller Concept Store presented a total 360 solution with a specially written content article, SoMe competition, advertorials and film posters in Aller's print magazines, preroll and bumper videos, and digital ads in both coverage formats and premium full screen.
On display and video, the campaign reached 925,000 people with a large share in the 35+ age group, which was the main target group.
The article, with stories from Sonja Wigert's life and interviews with those involved in the film, was distributed on Dagbladet. It received 108,000 article views and an active reading time of 2 minutes and 16 seconds, which was the highest measured for a content story in Aller Media. In a reader survey, a record 93% said they liked the article, and 85% wanted to see the movie in theaters.
The delivery has been professional from A to Z, with well-founded proposals that show a good understanding of the task. Our contact has shown willingness and ability to deliver very well to a demanding and detail-oriented client," says Christel Dahl about Aller Media and Strategic Group Account Manager Martin Wenstad Janssen.
Nordisk Film's Marketing Manager Jennifer Welding Holme also appreciates the good collaboration:
- We are very satisfied with the process, implementation, follow-up and results. Aller did thorough research and highlighted the story in a very good way.
See the work that was done and read the story here
