Give your heart away

Annette Halvorsen, information secretary at the Organ Donation Foundation.

- This is the day to show love and care for others. We therefore urge everyone to say yes to organ donation and fill out a donor card, and in this way help to save lives," says Annette Halvorsen, Information Secretary at the Organ Donation Foundation.

The special message of love is being promoted in a nationwide campaign, which is being run in Dagbladet.

Stands all over the country
This is the fifth time the foundation has organized a Valentine's campaign, and this year there will be 18 stands around the country.
- "We really appreciate this support," says Halvorsen.
- "We've entered into a valuable partnership with CC Vest, so in Oslo there will be stands and campaign days at the shopping centre for a whole week from Saturday 11 February."

Donor cards can be collected from pharmacies or doctors' surgeries, and at www.donorkort.no cards can be downloaded directly to your mobile.

SMS campaign
- In connection with Valentine's Day, we're also arranging an SMS campaign on Facebook and at our stands - "HOS OSS ER DET ALLE-HJERTERS-DAG HVER DAG". Here we encourage people to give their love to someone who needs it. By sending an SMS with the code word HEART to 2490 (kr 50,-), you can help increase the number of people who say yes to organ donation," says the information secretary.

Click to view the ad large.

Facebook page of the year
- The support from volunteers is enormous. We can see this on our Facebook pages, which now have over 227,000 followers. And during this year's Social Media Days organized by Kampanje and iQualify recently, we were also awarded the prize for best Facebook page for 2011. This is an award that recognizes our important work," concludes Annette Halvorsen of the Organ Donation Foundation.

For more info see:
www.organdonasjon.no
www.facebook.com/organdonasjon