Aller Media AS
Karvesvingen 1, 0579 Oslo
Tel: +47 21 30 10 00
See map
Org.nr. NO 910 119
877
Invoices should be sent to: [email protected]
These are the seven finalists in Aller Best
The best cases run in Aller Media's universe have been chosen. We'll find out which case will make it to the top at the grand finale party on April 3rd at Oslo Event Hub!
The finalists competing to win Aller Best 2024 are ready, and on Thursday they presented their cases in the fireplace room at Aller Media.
In Aller Best, Aller Media's own case competition, we highlight the good ideas, the clever minds, the creative solutions and the results that follow. The competition is also a great source of inspiration and important learning - for both us and our partners.
"The case competition makes you even better advisors," says Sverre Vinje, Customer Director at Carat. He is one of the three external jury members in Aller Best.
See all the finalists further down in the story!
What is Aller Best?
The concept started as an internal competition in 2016 and has over the years developed into an important competition throughout the industry. The winners of Aller Best have won several prestigious awards within the media and advertising industry. According to jury member and business director at OMD, Lena Sarset, Aller Best is a competition that the industry is talking about.
In addition to the two above, the jury consists of Chris Tallerås Steen, commercial director at Aller Media, and Sten Braathen, strategy director at EssenceMediacom.
All cases are assessed according to the following criteria:
- Challenge
- Goal
- Insights
- Solution
- Result
The work with Aller Best takes place all year round. Each quarter, one case makes it through the eye of the needle. In addition to these four, three "wildcards" also get a place in the final. In the end, the winner is chosen by Aller Best, and the winning team is rewarded with a city break in Europe.
"Before, I didn't know anything about Rød Løper or Nonstop, but as a coach I have realized that it is right on target for the target group!"
- Sten Braathen, Strategy Director at EssenceMediacom
This year's finalists
Prime Video
"LOL - The Last to Laugh" would have to compete in a streaming market with a sea of other reality concepts. The competition was therefore extremely high and narrow.
But with Se og Hør and KK på huset, there is no one who matches the target group better than Aller Media. And where is the most natural place to be when launching a celebrity reality series? RØD LØPER - Norway's biggest celebrity program.
The results were amazing, and Prime Video is the winner of the first quarter of Aller Best.
Milo
Many people have poor knowledge about how to wash clothes with wool in them. Milo wanted to do something about this. In addition, they wanted to maintain their position in the market as the only detergent for wool.
We created a pink 360 design based on a premium content case. Since clothing brand Pierre Robert has the same target audience, they were invited to join the team.
We visited a family with children who were dressed in Pierre Robert from head to toe, created a wool washing school and dressed our digital surfaces in Milo pink. In addition, we ran a sponsorship on Rød Løper .
It attracted a lot of attention, and Milo is the winner of the second quarter of Aller Best.
Directorate of Health
Two-thirds of those who choose to end their lives are men. With this campaign, the Directorate of Health wanted to target the Northern Norwegian and Sami population, where matcho culture is strong and suicide is taboo.
We met three men who live close to the reality and nature of northern Norway, who bravely shared their stories of suicidal thoughts. This provided the basis for a mini-documentary series that was widely distributed.
We made history. For the first time in Dagbladet's 155-year history, all articles were published in Norwegian Bokmål, Northern Sami, Southern Sami and Lule Sami.
The campaign attracted attention and saved lives. The Directorate of Health is the winner of the third quarter of Aller Best.
Fisherman's Friends
The lozenge category is in decline, and it is the older, male generation that buys most lozenges in the Norwegian market. Fisherman's Friend therefore wants to recruit younger and female consumers.
The solution was sponsorship, and since its launch in August 2022, Fisherman's Friends has been Rød Løper's most loyal sponsorship partner ever.
They were also one of two collaborators at the Reality Awards 2024.
The original friendship has really yielded strong results! So strong that they are the winner of the fourth quarter of Aller Best.
Grillstad
Grilstad lacked a Mediterranean-inspired everyday salami, and launched Familia - a coarse-grained and mild salami, with inspiration from the Mediterranean.
Fixed launch windows in stores made it difficult to stand out in the crowd of new products coming out at the same time.
The solution was sponsorships Rød Løper , Nonstop and Reality Awards. At the Reality Awards, they reached many influencers with good food, entertainment and the opportunity to create their own experiences.
The results tasted really good! So good that stores stocked Familia before the launch window.
Grilstad is thus a Wildcard in Aller Best.
United International Pictures
UiP was to launch one of the world's biggest musical successes, Wicked, starring the star Ariana Grande.
The challenge was that musicals are a niche, and far more popular in the US and England than in Norway. Nevertheless, Universal had high expectations for ticket sales of 135,000.
To reach the sales target, we teamed up with other channels. Aller was given a leading role with 30% of the total media budget, which was spent on sponsorship, content and display, among other things.
Sales were brisk with 170,000 tickets sold, and Wicked went from musical success to success in Norwegian cinemas.
UiP is the Wildcard in Aller Best.
Jif
Bathroom cleaning is a huge annoyance for consumers, and people are willing to go to great lengths to make this cleaning job easier!
Jif wanted to do something about this and launched a brand new bathroom series with innovative products.
We launched a test pilot where five people got to test the products. Everyone was super happy and gave their honest opinions - including Silje Emeline, who we visited. The article also gave good expert tips - because yes, the younger target group is worse at washing.
In addition, we ran sponsorships on Nonstop that reach young buyers, as well as displays.
The sale of Jif went downright BAD AS, and is therefore Wildcard in Aller Best.
