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Prime Video wins Aller Best Q1
He who laughs last - a totally LOL campaign!
"LOL - The one who laughs last" had to compete in a streaming market with a sea of other reality concepts. The competition was therefore extremely tough and the eye of the needle was narrow. Many consumers in the 18-34 age group also want to cut costs on streaming services.
But with Se og Hør and KK in-house, no one matches the target group better than Aller Media.
- We know that in the population as a whole, 33% are interested in reality series, while as many as 63% of the readers of Se og Hør and 56% of the readers of KK are interested in reality," says Lisbeth Langnes, Strategic Account Manager at Aller Media.
Insight also shows that a higher proportion of Aller Media's readers already subscribe to streaming services, and that many more plan to subscribe. In addition, readers of Se og Hør and KK stream more often than the rest of the population.
- When it comes to age, the 18-34 age group is overrepresented on Se og Hør, KK and Rød Løper, says Langnes.
And where is the most natural place to be when launching a celebrity reality show? RØD LØPER - Norway's biggest celebrity show.
The results went through the roof, and Prime Video, headed by Lisbeth Langnes, became the winner of the first quarter of Aller Best.
"Aller solved the brief in an exemplary way in a short time. Putting together a 360 solution that responds to all the customer's wishes, and which in the insight after the end of the campaign turns out to give fantastic results for the customer. Always easy and pleasant to work with Lisbeth and Aller. The customer is very satisfied, and we look forward to more good collaborations."
- Silje Bredo-Olsen, Initiative
