Aller Media AS
Karvesvingen 1, 0579 Oslo
Tel: +47 21 30 10 00
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The best of Aller
The first two finalists have been named in Aller Best 2017.
Aller's sales department has voted for the finalists for the first quarter of Aller Best 2017. The winners were:
- The Lawyer for HELP Insurance
- Kings Bay for SF Norway
The Lawyer - first to use oustream
Together with Futatsu, the insurance company HELP was the first to use the new video format in Aller, outstream.
- When it comes to outstream, we liked the idea of being first with something that seemed so well thought out. But it was primarily because Aller provided broad and relevant coverage, while also fitting the profile of an entertaining campaign with a socially conscious undertone, that we chose them as our main medium. The Lawyer contains over 15 different films, so when we heard about oustream, we thought this must be perfect for such a rich campaign," said Theophilakis ahead of the campaign.
The campaign produced impressive results, including a 350% increase in awareness of HELP Forsikring. See the full case study here.
Kings Bay - a forgotten drama
When SF Norway launched the film "Kings Bay", the content department at Dagbladet and PHD were behind the campaign. To arouse the curiosity of Norwegians about the drama that took place in 1962, a documentary series was produced and shared on db.no and in Magasinet. The stories were well received by the public and had an average reading time of 3.19 minutes. 54,000 people clicked on the articles from the front page of db.no.
Aller honors the best
Aller has a strong focus on highlighting the good cases. The aim is to inspire innovative thinking internally at Aller, in agencies and among customers. A jury at Aller selects the best cases every quarter, and everyone in the sales department is involved in voting for the winners.
- "Case-jobbing contributes to both inspiration and learning, and is a good way to highlight the opportunities that lie in the power of Aller, both internally and externally, including the opportunities that exist in Aller being able to handle the production of content from A to Z, in addition to distribution," says Chris Tallerås Steen, Sales Director at Aller.
