Caser

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Published: 12.01.2015

DBTV success for Mercedes

Mercedes was perceived as old-fashioned and boring when they launched the GLA in 2014. Advertiser-funded web TV changed that perception.

Together with DBTV, Starcom and Field Productions, Mercedes created the web TV series Glatur. It consisted of three webisodes on DBTV, and the results after the campaign were very good.

Watch the case film here: