Citroën won Aller Best 2017!

Advertisers, agencies and colleagues gathered at Mesh to select the winner of Aller Best 2017. This year, Citroën, Starcom and Henrik Staib, Strategic Group Account Manager at Aller Media, were behind the winning case. The campaign built on and strengthened people's associations with Citroën and smashed the target for the number of conversions to test drives.

See the Citroën case study here

The jury's statement reads as follows:

Jury chair Chris Tallerås Steen praised a very solid and well-prepared winning case.

- The client and media agency gave Aller a lot of leeway, which led to an unconventional car campaign where the focus was shifted from technical and hard features to emotions and soft values. Video was used in an exciting way and adapted with target group management and a wide range of distribution surfaces. The case shows that it can be worthwhile to think outside the box, as it got very good results.

Second place went to Høie, Carat and Marian Hagen Østby, Key Account Manager at Aller. Bente Klemetsdal, Executive Vice President Sales and Marketing, gave the jury's reasons for both second and third place.

- The client wanted to increase awareness and traffic to the online store. The case was based on the Aller concept wheel, where the Aller universe was used in an excellent way. The strategy allowed the client to expose their products to the right target group and traffic to the website increased by 400%.

Third place went to Help Insurance, Futatsu and Rebecka Killingstad, Strategic Group Customer Manager at Aller.

- The customer challenged Aller to find solutions for distribution and coverage. Outstream was launched and used for the first time in combination with a live image retargeting campaign.

See photos from the party on Mesh

See the ten finalists in Aller Best 2017