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Dagblad-caset 2014 is in full swing. Will it be YOU who gets the honor, glory and a trip to Europe?
March 13, 2014
The Dagblad-caset competition was held for the first time in 2013 and aims to encourage people to exploit the breadth and power of Dagblad's channels. The competition runs throughout the year.
If you work for an advertiser, media agency or advertising agency, you have the opportunity to submit documented cases, together with your Dagbladet consultant, who is responsible for the submission.
This year, case candidates will be nominated every six months, and the nominees are entered into the competition to win the Dagblad case 2014.
The winner of the first Dagblad case was LEGO, which together with Dagbladet developed a competition on mobile devices. The jury found the case to be a very good, creative and innovative example of how to create brand awareness through involvement.
Read: And the winner is...
Stimulate and promote case work
Responsible for the Dagblad case, sales manager Øyvind Holsen, has clear expectations for this year's edition of the competition:
- From 2013 we have created a case database, consisting of 10 good cases. We expect that this year we will double the number and have a solid database that will provide increased inspiration for new future campaigns.
- Working on good cases together with customers and agencies gives us great job satisfaction. We're looking forward to this, and to taking the winner on a trip to Europe to find even more inspiration," says Holsen.
Read more about the Dagblad case 2014 here.