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Published: 11.01.2024

Wee! Aller Media strengthens the team with a new market analyst

The demand for insight and documentation is increasing, which is why it has been necessary to bring in additional resources in a crucial and central area of Aller Media. Just before Christmas, Karoline Wee (30) started as a Market Analyst in the commercial department.
Karoline Wee starts in Aller Media 2

The department works with a wide range of brands and products. Yngvild Nesheim, Head of Adtech, emphasizes that extra energy was needed going into the new year.

- "We want to be a preferred partner for our customers and partners, which means we need a strong team at all times," Nesheim says.

She is clearly delighted to have Wee on board:

- "With her experience, Karoline will add valuable expertise to the team, making us even stronger in delivering insights to our customers. She brings new, exciting approaches and qualities that we look forward to seeing the results of!

Wee has an analysis background as a project manager from both Norstat and Polling & Statistics. The 30-year-old has a Bachelor's degree in marketing and management, and further education in project and process management.

- I'm looking forward to developing the analyst in me by learning across and in teams, as well as gaining ownership and influence in the projects I'm involved in," says Wee and continues:

Aller Media sees the value of insight at all levels, and I look forward to strengthening the sales department by creating and communicating relevant insight from pitch phase to result.

Image by Karoline Wee

Karoline Wee

Market analyst