News

-

Published: 03.09.2021

Welcome to a professional lunch with the theme "Living Images"

In collaboration with Inma, we invited you to a digital "Professional Breakfast" on September 23rd. Watch the entire seminar here

Robert Grosvold and Marian Hagen Østby, from Aller Media, Stefan Kehl, from Nordics at Xandr and Torgeir Vierdal, Agency Manager and partner at Anorak
Robert Grosvold and Marian Hagen Østby, from Aller Media, Stefan Kehl, from Nordics at Xandr and Torgeir Vierdal, Agency Manager and partner at Anorak

The theme for the day was "Living Images" and here you can see the various presentations:

Marian Hagen Østby, key account manager sponsorship TV and Robert Grosvold, product manager for advertiser-funded production in Aller Media.

  • Why do we think brands should invest in web TV sponsorship, and what can we learn from feature films and TV series?

Stefan Kehl, Senior Market Director Nordics at Xandr

  • "Navigating the path to convergence between TV and digital video in Norway"
  • As more advertisers and publishers turn to programmatic video and CTV, it's important to think about how we can get to a state of convergence, combining the benefits of TV with the benefits of digital advertising. In this presentation, Stefan Kehl, Senior Market Director Nordics at Xandr, describes why convergence is important and what it takes to achieve it.

Torgeir Vierdal, City Manager and partner in Anorak

  • Eating, learning and new nourishment.
  • Charity is the cult of death, but no one can make a living from it.