Sol rolls out new summer campaign: – We will make it easier to understand what is happening

The campaign is developed and produced 100 percent internally at Aller Media, and will be visible on radio, in digital formats and in print throughout the summer months.

The goal is to remind even more Norwegians of the role Sol plays in their digital everyday lives: to provide a quick and easy overview of the most important things happening, all in one place.

– The news landscape is more fragmented than ever. People encounter headlines everywhere, but it can be challenging to get an overview. Sol should be the place that helps you see the big picture, so you can quickly understand what is happening and what is important right now, says editor-in-chief of Sol, Hilde Schjerve.

Every week, over 300,000 users visit Sol.no to get their bearings in the news. Through the front page, search and social media, Sol acts as a gateway to news from major national media, local and niche media, news agencies and Sol's own editorial staff. Users find both the big news events, the issues everyone is talking about and content that inspires, touches, entertains and makes everyday life a little easier.

The new campaign is built on precisely this promise: to gather the most important things in one place and make it easier to navigate an increasingly complex media environment.

– We don't compete to shout the loudest. We want to be a place people can trust when they want to get an overview. The most important thing for us is to make the news world a little easier. When the world moves fast, sometimes people just need one place to start. That's the role we want Sol to have, every single day, says the editor.

Everything developed in-house

A unique feature of the campaign is that the entire production was carried out by Aller Media's own professional teams, from insight, strategy and concept development to creative selection and production. This is something that both the marketing and editorial teams are proud of.

– We have strong creative environments and high expertise internally. This campaign shows what we can achieve when marketing, design and editorial work closely together. It makes the expression more authentic and gives us a campaign that is built on a deep understanding of both the product and our users, says the editor.

Throughout the summer, the campaign will help even more people discover Sol, and remind existing users why the service is still one of the easiest ways to stay up to date.