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"Rød Løper" won award
During this year's media awards, Rød Løper won the category "Web TV concept of the year"
- It was extremely fun and I'm very proud of what the editorial team has achieved. We work hard every single day to reach a young and important target group with our content on all platforms," says Madeleine Liereng, producer of Dagbladet TV's celebrity initiative Rød Løper.
The award ceremony of the Norwegian Media Federation (MBL) marks the start of the annual Nordic Media Days in Bergen. 38 media houses are taking part in the competition. Prizes are awarded in no less than 21 categories, and yesterday Rød Løper celebrated itself as the winner in the Web TV Concept of the Year category.
Why do you win?
- "We've managed to create Norway's largest web TV platform within our genre, which is celebrity, and in doing so we've taken an important position in media Norway. We know from the marketing department that 1.4 million people watch us in the course of a month. We think that's very exciting," says Madeleine Liereng, producer of Dagbladet TV's celebrity initiative Rød Løper.
- Thank you to everyone who watches our videos, enjoys our content on TikTok and forwards instaposts. And not least, a big thank you to all of you who support us when we put the mic in your face. Without you, we'd be nothing," writes a grateful Rød Løper group on their Instagram.
Here is the jury's reasoning:
True to the concept and its own target group, raw and uncompromising. News from the world of celebrities is presented in a light-hearted and tongue-in-cheek manner, and it is delivered to the highest degree. The content is successfully disseminated on multiple platforms and hits a younger target group particularly well. Fun, entertaining and fresh.
