Robert Grosvold joins the TV team

Aller Media's TV initiative is being strengthened with another wise head. This time it's about developing new TV concepts in collaboration with advertisers and the editorial team.

Not resting on your laurels

- Over the past three years, we have grown considerably and increased our inventory by eight times. We target our core viewers, who are people aged 25-50, with program initiatives such as Rød Løper, Rødt Kort and Non Stop," says Gøril Karlsen Thu, Commercial Manager at Aller TV.

- We are very pleased with our growth, but we are not resting on our laurels. Going forward, we will continue our efforts, and several new concepts are being planned and more exciting concepts will be developed.

When asked why Robert was chosen to fill the role of product manager for advertiser-financed productions, the head of the department was very clear.

- Robert stood out right away. "At the top of my wish list was someone with both editorial and commercial experience. There are probably not many of those, and Robert is one of them. He has extensive experience from both TV production and the sale of TV sponsorships. In addition, he is very skilled in dealing with customers and has the best reputation," concludes a very satisfied head of Aller TV.

Robert says that there are several reasons why this particular job appealed to him

- Aller has a toolbox full of opportunities for advertisers. It was an easy choice to add to this toolbox with the Aller TV initiative," says Robert.

- I get the pleasure of working at the intersection between editorial and commercial and in that way utilizing my background 100%. Aller Media is a company with high growth and great ambitions, which simply invests and focuses on what I love to work with.

A person with lots of relevant experience

Robert comes from a position as a concept developer for Discovery, where his job was to find new forms of income by linking up with the programs. He has previously been a producer on Sinnasnekker`n and has also been production manager on several seasons of Robinson and Farmen.

Robert says that he lives in Kampen, loves people and likes to exercise. And when he's not working, socializing or exercising, he finds time for a bit of hobby photography too.

We wish Robert all the best and welcome to Aller Media!