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Published: 04.11.2021

Aller Media wins Mediaforum's prestigious Media Award 2021

Took home gold in the media channel category for the "Stopptober 2020" campaign

A proud group at today's prestigious award ceremony; The Media Prize 2021
A proud group at today's prestigious award ceremony; The Media Prize 2021

The Norwegian Directorate of Health wanted to try something new during last year's smoking cessation campaign. In addition, it was only to run digitally - and not on TV as before. This gave Aller Media a chance to show ingenuity and modern storytelling.

- This is a campaign that has saved lives. Mindshare, the Norwegian Directorate of Health, the advertising agency Per Høj and Aller Media have ensured that more people in Norway today live longer and better lives because they have stopped smoking. It's awesome and we are extremely proud of the award," says Asbjørn Halvorsen, Head of Content Marketing at Aller Media.

In addition to Stopptober 2020, Aller Media had two more cases that competed at the very top and received a diploma during the day's media conference "Andre boller".

Telenor t-we - Streams for t-we in the Media Campaign category and for ASAN - Take care of intimacy, in the Media Channel category.

Congratulations to Aller Cocept Store, the Norwegian Directorate of Health, Per Høj and Mindshare for the gold and to the team behindTelenor t-we and Asan for the diploma!

Read more about the competition here