New creative on the team at Aller Concept Store

Aller continues to add creative talent, and this time it's Annie Fredriksen who takes on the role of creator in the Aller Concept Store.

After only two months in Allerhuset, Fredriksen has landed a permanent position as a creative in Aller Concept Store. She started in Aller Social Club and is now ready for her new role. Her new boss, Angelica Prag, is pleased with the internal recruitment and is looking forward to getting her in place in the department.

- Annie has that slightly unusual combination of bubbling creativity in her soul and a structured mind. The whole team is really looking forward to working with her," Prag says and continues:

- I probably slept extra well the night after she agreed to become our new creative director. This is an incredibly exciting appointment - which at the same time feels exceptionally secure. Annie knows what she's doing and has an all-round competence that will add a lot to Aller Concept Store in the future. In addition, she possesses a quality that is crucial in our fast-paced environment: She is the type of person who not only masters, but loves to have many irons in the fire at the same time. I'm simply delighted to have Annie on the team!

Fredriksen has extensive experience in the field. She has a bachelor's degree in journalism and has previously worked freelance at Egmont People, where she worked with content production and project management. She has several customer collaborations behind her and has worked with everything from idea development to design, thus building up extensive and exciting expertise.

- I think my experience from the industry will come in handy! I have worked with dozens of different clients and as a content producer I have been responsible for complete productions on my own - from idea to finished product. I love being creative and it's a dream come true that I get to work with this at Aller," says Fredriksen.

According to Fredriksen, she is passionate about good content and creative solutions.

- I like to call content, ideation and design my "jobby", the perfect combination of work and hobby. I'm so incredibly lucky to be able to work on this every single day going forward. The road ahead will be exciting," says Fredriksen.

Fredriksen will start working full-time at Aller Concept Store from March 1.