Kickoff at Latter

On Tuesday, the stage was set for Aller Media's annual kickoff, where we invited partners and customers to Latter at Aker Brygge. And the rain in no way seemed to dampen the mood.

From the stage at Latter, the media house's editors talked about the brands' strong market positions and unique target groups, before Are Kalvø ended the evening with a terrific stand-up show.

See the pictures from the party below.

But it was Alexandra Beverfjord, Executive Vice President for all Aller Media brands in the Nordic region, who opened the show.

- This spring, Aller Media became a unified Nordic company, and we have strong positions in Norway, Sweden, Finland and Denmark. Together, we are a large organization with a high level of expertise both editorially, technologically and commercially," said Beverfjord.

The CEO explained that Aller Media in Norway has been involved in journalism for over 150 years and has a strong position in the Norwegian market.

- What characterizes us is that we run large and well-known national publications. We are the best in Norway at broad popular journalism. We have a strong capacity for innovation, both editorially and commercially, and we definitely have a distinct challenger culture," said Beverfjord.

Editor-controlled advertising

In today's advertising market, where Google and Facebook have the largest market shares, Beverfjord pointed out the fundamental differences between editor-controlled media and social media, and why choose editor-controlled advertising.

- Editor-controlled media engage in content creation and journalism, operating within the framework of press ethics. Social media do not create any editorial content. They are distribution channels for content published by other users or media houses. The content on these platforms is neither editorially controlled nor reviewed," said Beverfjord.

Tabloid = understandable

- For me, being tabloid means being understandable. At eye level. Able to engage. Managing to make the heavy stuff light and the light stuff heavy. Managing to have a mix of hard core breaking news, revealing journalism, entertainment, celebrities and sports," said Mads Andersen, news editor at Dagbladet.

Why advertise in Dagbladet and Dagbladets subtitles?

- Our readers have a slightly higher income and higher education than average. Our users are most people and their customers. We are a giant traffic machine that reaches out to their customers," Andersen concluded.

Height format

Tellef Dahll is Acting Director of TV in Aller Media, and is responsible for all moving images produced by Aller Media.

- "Our viewers are about 50/50 men and women, and more than half are under the age of 40. In other words, you're hitting a young target group with us, and they're used to consuming a lot of material at a tremendous speed," said Dahll.

Their regular program universe consists of Rød Løper, Non Stop, TV-Sporten and Embla.

- We are committed to giving our viewers the best possible user experience. That's why we're now starting to produce content in portrait format on mobile. This will also lead to new, in-demand ad formats," Dahll revealed.

Do Norwegian women know best

In November, KK celebrates its 150th anniversary with a star-studded gala party at the Grand Hotel itself.

- "We have a 150-year history, but we have also undergone a digital transformation and achieved something that no other magazine has done. No one knows Norwegian women better than KK," said a proud Ingeborg Heldal, KK's editor.

Why advertise in KK?

- KK is a friend, and every week we have 2.2 million page views on KK.no. 85% are women and 70% are under the age of 40. She's the decision-maker on the home front, and decides what to spend her money on. This is the target group everyone dreams of reaching, and I have it," said Heldal.

Women in shopping mode!

- Our goal is to bring joy to our readers. What we write about most is, not surprisingly, celebrities. But we also cover human touch and travel. 80% of our celebrity content is about Norwegian celebrities, and here we are the best in the country," said Se & Hör's editor, Ulf Andre Andersen.

- With us, readers are disconnected from the toughest parts of the news. They are in a playful and relaxed mode, ready to be entertained and to dream away. They are receptive to input and inspiration, both editorial and commercial," said Andersen.

Why advertise in Se & Hør?

- We have close to 10 million page views a week and 80% of our readers are women. And most importantly, they love shopping. They spend far more money on clothes, shoes, cosmetics, interiors and fitness than the average guesser. The mode our readers are in makes the ads convert very well," said Andersen.