How do we actually reach women today, and how well do we know them?

Aller Media's senior analyst Regine Garfjeld Sandberg gave the lecture "The insight you lack, the women you want to reach", based on recent findings from the Nordic Women Report.

Drawing on the report, Regine shared insights into who women are, what engages them, what concerns they have, and what influence they have on everyday purchasing decisions. She also showed how this knowledge can be used to create more relevant and effective communication, with concrete examples from the report.

The Nordic Women Report is a unique survey developed by Aller Media and conducted in all Nordic markets. The report makes it possible to both identify Nordic commonalities and delve into national differences. In her presentation, Regine particularly highlighted Norwegian findings where they provided the most value and relevance.

The response and the many good conversations throughout the day confirmed how great the need is for more knowledge about a target group that is often referred to as one group, but which in reality consists of many different life stages, interests and needs.

Many thanks to WPP Media for an educational and inspiring trade festival, and to everyone we were able to share insights, perspectives and good conversations with.

Would you like insight into how you can reach female target groups even better? Please contact us for a presentation of the findings from the Nordic Women Report.