Which car brand is Norway's most attractive?

The Kantar Car Index has been calculated annually since 1999, and since 2008 has been published in collaboration with Dagbladet/Aller Media. This index aims to show how the various car brands are ranked among Norwegian new car buyers. New this year is that we are awarding "Norway's best known car brand" and "Norway's most loyal customers", which replaces "Norway's best corona management".

- The results of Car Index 2022 will be very exciting! We see many new car brands on the Norwegian market. It will be interesting to see how this has affected the attitude of car owners and what they emphasize when buying a car, says Anders G. Hovde, senior advisor at Kantar

About the Car Index 2022

- The car index is based on 1,500 interviews with people who have bought or leased a brand new car in Norway in the last 12 months. The sample is representative of deliveries in the last 12 months (cars delivered November 2021 - September 2022), Hovde continues.

The main index, which indicates Norway's most attractive car brand in the car market, is based on the following pillars:

Familiarity - how well does the market know the different car brands

Impressions - how good or bad is the market's impression of the different car brands

Rating - to what extent the different car brands are rated when buying a new car

Preference - to what extent do customers prefer the car brand they purchased

Satisfaction - to what extent does the new car meet expectations so far

- This year, we are not measuring "Best corona management". Instead, "Norway's best known car brand" and "Norway's most loyal customers". There are many good categories and I'm really looking forward to the results of this year's survey," says Hovde.

1. Norway's best known car brand

The car brand Norwegian car buyers know best

2.Norway's most liked brand

The car brand Norwegian car buyers have the best impression of.

3. Best brand retailer

The brand retailers with the highest customer satisfaction

4. Norway's most loyal customers

The brand most preferred by our own customers

5. Norway's most famous newcomer

In recent years, a number of new car brands have been introduced in Norway. Which of these brands are most familiar to car buyers?

The entire survey will be presented at Aller Media's car breakfast seminar on November 22.