Hildegunn and Leif-Per make a podcast

Aller Social Club is now launching the podcast "Hildegunn og Leif-Per lager podkast". A humorous podcast that follows conversations between two jovial characters about breakups, family troubles and financial difficulties.

- "Humor podcasts are not only evocative, but also hyper-commercial. This genre is at the top of what podcast listeners want, and with Hildegunn and Leif-Per we give people a fun break every single week," says Hillevi Forsman, CEO of Aller Social Club.

A familiar universe

The character Hildegunn Moltubakk first saw the light of day on NRK P1 in 1997. After appearing on both Reiseradioen and Nattradioen, she eventually gained a strong foothold in the magazine "Norgesglasset" on the same channel, where she entertained, amused and puzzled listeners twice a week for several years.

Even then, people began to wonder whether Hildegunn and Leif-Per were actually real people. Fredrik Steen and Ørjan Liavåg are originally from Ulsteinvik and Hjørungavåg in Sunnmøre. They both have long and broad experience from the stage, theater, stand-up, TV and radio.

- We've done these characters thousands of times in many different formats and have them under our skin. When we only have one topic to talk about, we disconnect ourselves and "just be" Hildegunn and Leif-Per. It's hard to explain, but they have a life of their own, and can be used to comment on everything from politics to favorite cold cuts and philosophy," says Fredrik.

Fredrik and Ørjan have immortalized the characters through long-term and successful TV commercial collaborations with major players like Kid Interior, social media livestreams, stage shows for over 160 thousand people, TV appearances, radio interviews and now podcasts.

Hildegunn & Leif-Per's universe is both strange and fascinating. The two artists have always worked hard to make their characters as realistic as possible. In recent years, they have also turned up their intelligence a few notches, which has opened up completely new spaces for the two criminals.

Advertising with a sense of humor

- This podcast reaches women with strong purchasing power who want a mood lift and to be entertained - a perfect context for advertisers. Like the rest of the content, the ads will of course have a humorous touch, in the familiar Hildegunn and Leif-Per style. "We're looking forward to creating lots of great content together with advertisers, and our goal is for the ad breaks to be as entertaining as the podcast itself," says Hillevi.

Today, Hildegunn is struggling to make ends meet. She has divorced her husband, Per-Leif, and it's a tough day when her daughter, Brit-Bente, has moved back home with four small children and Rocky the Rottweiler. So Hildegunn has to regularly let off steam by calling her ex-brother-in-law, Leif-Per. Yes, Leif-Per is Per-Leif's brother. Confused? Then you might want to check out Hildegunn & Leif-Per's new podcast.