Got a 35 percent increase in attention in one week!

Regine has just submitted the final report for a campaign that ran in week 22 with a dominant display solution. One of Norway's largest advertisers was the sender.

All the parameters went through the roof for the advertiser," says Regine Sandberg, senior analyst at Aller Media.

The solution was simple but powerful.

- "In one week, one of Norway's largest advertisers parked its competitors," says Regine Sandberg.

Read more about display and coverage packages here.

In this case, we can't reveal who the advertiser is. But we can talk about the results.

- "In this industry, competition is fierce and every millimeter of movement in attention and commerce generates enormous revenue and value for the players," says Regine Sandberg.

What was the goal?

- "The challenge here was to find out what additional value it would give the advertiser in terms of advertising attention with Aller Media as a contributor to the digital advertising," says Regine.

And the findings?

- The digital advertising attention of the population increased by as much as 35 percent. In addition, the association between the advertiser and the communicated message increased by 7 percent," says Regine.

- Oh my goodness. What about in-store sales for the customer?

- A lot can happen on the path from seeing an advertising message to actually acting on it, but according to the survey, the proportion of people who had shopped or would shop with the advertiser that week increased by 3 percent! A good week at work, both for the advertiser and for us.

The survey is nationally representative and was conducted by Opinion. It measured digital advertising awareness in the population as a whole, not just among exposed readers.

- "This shows first and foremost the power of Aller Media's digital brands. "When you advertise on Dagbladet, Børsen, Dinside, KK or Se og Hør, you get results," says Regine.

Want to advertise? Get in touch here.