Digital professional lunch with the theme "Effect and ROI"

The theme of this professional breakfast was Effect and ROI and you can listen here:

Kjartan Bjørkvold, Senior Project Manager in Visibility

How to work with profitable keywords. How to get the most out of SEO and paid search.

Henrik Langlie Sandsmark, Partner and Senior Digital Specialist at Fullstakk

KPI bonanza across the funnel - in in-depth with classic and new metrics

ROI, ROAS, CPC, LTV, CPM... all the acronyms can make you dizzy, but they're really just pieces of the same puzzle. Henrik Sandsmark from Fullstakk gives a crash course in how they are connected, as well as other smart KPIs that are not often used.

Geir Nordheim Helstad, Planner and Partner in Semway

ROI of creativity

Geir will talk about how the shift from automation to focus on strategy affects how we should measure and evaluate our campaigns. He will show how the ROI on the same keyword or ad can be broken down, and how focusing on efficiency in campaigns can harm future results.

Enjoy!