Why this is the best case of the year in Aller Best

The time has finally come to announce the winner of Aller Best 2020. Although this year's award ceremony is a little different, it is still just as solemn as usual. The only difference from previous years is that we are in the media agency's beautiful premises - with the customer on the big screen in the background, as we have become accustomed to over the past year.

It's a proud group that receives the jury's justification from jury chairman Chris Tallerås Steen for why they are the winners of the case competition, and rightly so.

Exceptional collaboration, insight, closeness, enthusiasm, new technology, flexibility, inspiration, commitment, good effect, real people and real stories are some of the words that describe this year's winner of Aller Best.

Local final

Throughout 2020, a competent jury has studied and judged many cases. And on March 4, the stage was set for the local final in teams with the entire commercial department at Aller. Here, the ten best cases were presented and everyone had the opportunity to cast their vote.
This year's cases maintained a sky-high level, and after a count afterwards, it became clear that the case that has now won Aller Best 2020 also received the most votes from "the people" in addition to the jury's favor. The jury and "the people" were also unanimous on the next two placements, and the top three are Obs BYGG, Telenor T-We and the Norwegian Directorate of Health.

And the winner is: Directorate of Health

See the award and the jury's reasoning in the video below.

The Aller Champions team

The winning team consisted of Jasmina Lie from Aller, Christian Næss Gundersen and Henriette Skådinn Mindshare, Hedda Refsum Schultz from the Norwegian Directorate of Health (on maternity leave). In addition, Per Høj Reklamebyrå was an important part of the campaign.

Christian Næss Gundersen believes the case wins on three very important points. These are insight, a real story with real people and collaboration.

- We think it's incredibly exciting to win with a case, and it's important to win Aller Best. But what we're really more concerned about than winning an award is that the campaign worked.

Not only are these four smoke-free, but we know through insight that we have inspired many to quit smoking. We love this project because we are helping to give people a better everyday life. This campaign is helping to save lives," says Christian Næss Gundersen.

Jakob Linhave, Director of the Norwegian Directorate of Health, is very pleased with both the campaign and the collaboration with Aller, Mindshare and Per Høj. He also thinks it is very nice to win awards, but like Næss Gundersen, he believes that the result is the most important thing.

- It's a recognition of a very good collaboration. But the most important thing is that they actually quit smoking. We took a big risk by following the participants for 28 days towards quitting smoking, as we had no guarantee that they wouldn't crack. So it's nice that they actually manage it," says Jakob Linhave.

- We have utilized everyone's expertise and worked together to develop solutions. There has been no prestige, and we have had weekly meetings where we have made it possible to adjust and optimize the campaign along the way - customer, media, advertising agency and media agency together. I really believe that this is the key to success when working on 360 concepts, which in this case were to be distributed beyond Aller Media's platforms. It has been a particularly rewarding and educational project to work on, with a team that has had great enthusiasm and courage at every stage of the process," she concludes.

Henriette Skådinn says that the campaign also created a huge amount of engagement on social media, which is actually quite difficult to achieve.

- "Yes, we've even been on the radio," adds Jasmina Lie. - It became a talking point on NRK. Two radio hosts picked up on the campaign and got excited about quitting themselves. And it was precisely the close connection they picked up on, that they could recognize themselves in it," says the new winner from Aller.

Jasmina Lie says that the four participants in the campaign have been carefully selected to reflect the population.

- We are a population with many different types of people and different types of motivations to quit smoking. Using four completely different people will therefore inspire completely different types of people. We show that there is not just one path to the goal," says Jasmina Lie.

Read more about the campaign and the solution below.

2nd place: Obs Bygg - "World champions in renovation"

For the second year in a row, Obs Bygg excels in the top three list, and the team behind the project is very proud of that! Close collaboration, long-term thinking, tailoring, commitment and ownership, according to the team - from left. Thomas Johansen PHD, Gard Robert Hasselstrøm Obs Bygg and Josephine Messa Aller - is what it takes to achieve good results.

Gard Robert Hasselstrøm is Marketing Manager at Obs Bygg. He highlights the triangular collaboration with Josephine and Thomas Johansen in PHD Media as very good.

- Through our long-standing collaboration with PHD, they know what we want and what we're looking for. Partly because of its media technology solutions, Aller was identified as an exciting opportunity. Josephine and her team have demonstrated the power of Aller, not only through the solution, the surfaces and the impact measurements, but also through the ability to find solutions and the will to succeed together with us. With good perseverance and the ability to execute, results will come," says Gard Robert Hasselstrøm.

3rd place: Telenor T-We - "How we helped over 124,000 customers find their new favorite show"

From left. Martin Wenstad Janssen of Cavai, Carl-Adam Sjölander of OMD, Irén Udnæs of Telenor Norway, Joakim Thorkildsen of NewsLab and Andreas Gaarder of Aller.

Carl-Adam Sjölander, digital advisor at OMD, was also part of last year's winning team. He believes the Aller Best award is important because it highlights good collaborations.

- Aller Best is an extremely cool competition. It highlights what we're doing and the genuine collaborations. It's the good processes, and the fact that we have found strength in each other and worked painlessly. And it's also the answer to what it's like to work with Aller. Aller has extremely good project management, good ideas and you work with professionally strong people who work hard. They take ownership, and they do it very easily. They deliver on what we want them to deliver on," he says.

Read more about the cases here: Ten becomes three

Jury 2020

A big thank you to the external jury. In addition to jurying, they have also acted as coaches. This means that they have guided, tipped and advised our people where needed, and helped them towards a final. They have helped lift Aller Best to new heights," says a very satisfied jury chair Chris Tallerås Steen.

In addition to jury chairman Chris Tallerås Steen, the external jury for Aller Best 2020 consisted of Cecilie Matheson, advisor and strategist at ROCS, Dan Ruben Johansen, Head of Digital B2C and Marketing at Aller Media, and Thomas Johansen, Digital Director at PHD.

In addition to jury chairman Chris Tallerås Steen, the external jury for Aller Best 2020 consisted of Cecilie Matheson, advisor and strategist at ROCS, Dan Ruben Johansen, Head of Digital B2C and Marketing at Aller Media, and Thomas Johansen, Digital Director at PHD.

Aller Best 2021

Aller Best is already underway with a new season, and a very competent jury is in place. On Wednesday, May 5, they will share their smart tips and tricks; "How to write a perfect case" so stay tuned!