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Published: 14.08.2023

Dagbladet: Strongest result in over ten years

- " Dagbladet has strengthened its position in the Norwegian media market over time. Last year's results make very gratifying reading," says Frode Hansen, editor-in-chief of Dagbladet.
CHEERING: There's every reason to cheer when the results for Dagbladet are three times higher than those of its main competitor. Shad Madian / Dagbladet
CHEERING: There's every reason to cheer when the results for Dagbladet are three times higher than those of its main competitor. Shad Madian / Dagbladet

While revenues took operating profits to new heights for many of the media houses during the pandemic, the graphs plummeted as Norway recovered. Several of the major media houses in Norway have now reported significant profit declines for 2022.

Fortunately, this is not the case for Dagbladet, which can actually report its strongest operating profit in over ten years.

Last year, Dagbladet had sales of NOK 599 million, which is an increase of NOK 36 million from the previous year. With an operating profit of NOK 68.5 million and financial income of NOK 42.8 million, the final pre-tax profit was NOK 111 million.

This is three times as much as our arch-rival, Schibsted. Frode Hansen, editor-in-chief of Dagbladet, is very pleased with this.

Frode Hansen is delighted with the excellent results Dagbladet achieved in 2023. Photo: Lars Eivind Bones / Dagbladet
Frode Hansen is delighted with the excellent results Dagbladet achieved in 2023. Photo: Lars Eivind Bones / Dagbladet

- "Last year's results make good reading, and compared to the rest of the market, we are very pleased with these results," he says.

Increased advertising revenue

Dagbladet's sales revenues show that advertising revenues increased by as much as NOK 65 million from 2021 to 2022, ending at NOK 395 million. This is also more than twice as much as Dagbladet sells paper newspapers for, which is NOK 171.6 million.

- Over time, Dagbladet has strengthened its position in the Norwegian media market. The results are driven by excellent commercial work and a strengthened position in the market. We intend to continue this," says a satisfied editor-in-chief.

(Please note that Aller Media and Dagbladet have different fiscal years, which start on October 1).