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Among the campaigns that have reached international attention is "Suicide Prevention: Transparency and Hope", developed in collaboration with the Norwegian Directorate of Health, nominated in the category "Best Use of Storytelling".
The category highlights projects that use storytelling to create engagement and impact, and the nomination means that the work is considered among the strongest in the world in its field.
When stories really matter
Communicating a topic like suicide requires completely different requirements than traditional advertising. It's about trust, insight, and the ability to communicate in a way that feels real and relevant.
Through a story-driven approach, the campaign has aimed to open up conversations, reduce taboos, and give people in vulnerable situations a glimmer of hope.
At the same time, the nomination shows how content marketing can be used to raise important social issues, and to create real value beyond the commercial.
Five nominations
In total, Aller Media Creative Studio is nominated in five categories:
The nominations range from classic branding to projects with a clear social mission, and illustrate the breadth of how Aller Media Creative Studio works with content across platforms and formats.
– Proud of the work
– We are incredibly proud of these nominations. They are the result of strong collaboration, high professional quality and a genuine commitment to the stories we tell, says Ida Fridh, Director Nordic Aller Creative.
To be decided in June
The winners will be announced on June 11 in London during Native Advertising Days, one of the most important global meeting places for everyone working with branded content.