Aller Social Club strengthens the food and baking segment with a new profile

Kristine Ilstad may be Aller Social Club's newest member, but she's certainly not new to the influencer game! The baking artist behind the platform "Det søte liv" started back in 2004 when she launched the baking universe. Today, Det søte liv has over 4,600 recipes, over 65,000 followers on Instagram and 317,000 followers on Facebook, and has left its mark on the blogosphere in Norway.

- With Kristine on the team, we have strengthened the focus on our food and baking segment in Aller Social Club! Advertisers will have the opportunity to work with a skilled and professional profile with a long history of communicating the joy of baking and inspiration," says Line Skaar, commercial advisor at Aller Social Club.

- "She has tested, tasted and baked countless recipes and has mastered the use of the channels she has been on. Therefore, a collaboration with Kristine will give a unique stamp of quality to products and services produced on her channels," Line points out.

Get to know our newest club member through 5 quick facts with Kristine Ilstad.

How would you describe "The sweet life"?

"Det søte liv" is a collection of recipes with a focus on cakes, confectionery and desserts. In the last couple of years, I have also added drinks, bread and rolls and cheese-based snacks. In the future, the plan is to add more food categories so that the recipes will be even more diverse. My concept is to make simple things in the kitchen that are easy to succeed with. The blog can be described as down-to-earth, with the aim of spreading the joy of baking!

What do you think is the reason for your success with blogging and social media?

I think it's mainly because I post recipes that most people can make successfully. I'm self-taught in the kitchen, and therefore believe that if I can do it, others can. A lot of testing beforehand, combined with thorough and educational explanations, also contribute to the experience on "The Sweet Life". I want to give people a sense of mastery when they bake!

What do you want to achieve with the platforms and which ones do you want to influence?

My aim is to spread the joy of baking and encourage people to bake and try out new recipes. And of course to enjoy what they've made! Home baking always tastes best and the smell of baked goods creates such a cozy atmosphere in the home, for both young and old. It's also really nice to take something home-baked with you when you visit other people.

What do you do with your time when you're not producing content?

I work full-time in addition to running "Det søte liv", and spend a lot of time with my husband and children. The fact that I have a job and family alongside my blog means that I like to make things that are not too time-consuming or complicated - but things that even those with busy weekdays can find time to make.

What would be your dream collaboration?

All collaborations related to kitchenware, ingredients and tableware are dream collaborations! I love being in the kitchen, so anything related to baking, cooking and serving is close to my heart.

Want to know about advertising and collaboration opportunities with Kristine Ilstad and "Det søte liv"?