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This is what you need to know about female consumers now
Aller Media's fireplace room was filled to the brim when we invited people to a breakfast seminar on March 7th - the day before International Women's Day. The theme was, of course, women, and here is a summary of the inspiring and educational morning.
This is what you need to know about female consumers now
First up was Regine Sandberg, senior analyst at Aller Media, who presented the consumer survey for 2025. Among other things, she gave an introduction to changes in our shopping habits and what women will spend their money on in the next six months. Because even though the news picture offers unrest, women believe that it is important to treat themselves to things. Something the January sales were proof of, with the strongest growth in a long time.
How to reach women in Aller Media's universe
Alexander Vigebo and Martine Westvik, strategic group account managers at Aller Media, each presented their successful cases aimed at women. Vigebo was accompanied by Ulrikke Bredal, Key Account Manager at Pierre Fabre, who presented a sunshine idea and results of a content article in Aller Media, which helped change Norwegians' attitudes towards sunscreen.
Westvik talked about the FANTASTIC results that the soft drink brand Fanta achieved through a long-term sponsorship of Non Stop.
Big dreams in a troubled world
- When the world scares, there must be room for dreams, KK editor-in-chief Ingeborg Heldal began her post with.
She talked about the project "Girls from small places with big dreams" and KK's mission to highlight and give voice to strong women's stories. Heldal also focused on the importance of editor-controlled media, and why advertise here instead of on social media.
Why is Se og Hør important for women?
Since Se og Hør published the Marius case in August 2024, the partly maligned gossip magazine has had an adventurous growth. Press ethics is something responsible editor Ulf Andersen and his partner Niklas Kokkin-Thoresen in Se og Hør At the women's breakfast, they talked about their working methods, their social mission and how they put important topics such as violence in intimate relationships on the agenda.
80% of you readers are women, so even though they are also the best at "gossip" Se og Hør an important place to be for advertisers.
10 microhacks for a stress-free and adventurous workday
And who could end the breakfast seminar more motivating than adventurer and storyteller Elisa Røtterud! With her inspiring photos and stories of ups and downs from the roof of the Himalayas, she took us through ten smart hacks for a stress-free and inspiring everyday life.
