Aller Media AS
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Tel: +47 21 30 10 00
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Aller campaign for the Norwegian Directorate of Health goes worldwide
The international industry body INMA publishes a feature about the "Light in the Dark" campaign.
693 Norwegians took their own lives in 2023 – 70 more than the year before. In collaboration with the Norwegian Directorate of Health and Mindshare, content agency Aller Concept Store created a campaign that focused on one of our biggest taboos. A campaign that not only created attention, but actually saved lives.
The campaign was honored with silver in the Media Award last year – and bronze at INMA Global – the world's largest media awards, this year.
- We are delighted with the attention surrounding the campaign and this life-saving message. It is brilliant that INMA is raising this so that it can reach as many people as possible, says the head of content at Aller Concept Store, Asbjørn Halvorsen.
