Aller Concept Store strengthens the team

- "We're really gearing up and now we've got new smart heads and smart hands in our workshop," say Hillevi Forsman and Asbjørn Halvorsen, who run the creative agency Aller Concept Store.

Linn Berg Skjeseth (26) has been hired as a creative and will work on delivering tailor-made concepts to Aller's advertisers. Linn has a degree in communication and comes most recently from the ad tech environment at Aller.

Angelica Prag (28) has extensive editorial experience from both Topp and KK - now she will work with commercial project management and content production.

Roger Kristiansen (45) will be a content producer specializing in Norsk Tipping and the gaming service. He has extensive experience from the gaming industry with analysis and concept development.

The little extra

- Just take note of the names. Linn, Angelica and Roger have that magical, wondrous thing we call "that little extra". Fabulous professionals that our advertisers can look forward to getting to know better," says Asbjørn.

The offer in Aller Concept Store differs from that of its competitors:

- "We're not a classic content agency - we're a creative A to Z agency, with a strong artillery of professionals who create video, design and content marketing in tailor-made concepts with real punch and identity," says Asbjørn.

This range of offers and services has become popular with advertisers and has resulted in strong growth for Aller Concept Store - as much as 40 percent from last year to date.

- "Even though it's been a strange time for everyone in the media market, it's also been an incredibly good time where we've created new and exciting things together with our advertisers," says Hillevi.

- In fact, I'd say that the corona has accelerated creativity. At least for us!

Double gold with Talkmore

A good example of this is the campaign that got the whole of Norway talking about Talkmore, in collaboration with media agency OMD. Konsepte played with the logo and brand and created 100,000 unique messages such as "Lovemore", "Movemore" and "Enjoymore".

With a total reach of two million people, the solution smashed its goals of increasing knowledge and ratings - and 70 percent felt that the campaign had a clearer sender identity than before.

Talkmore's Marketing Manager Christine Henriksen Aanestad summarizes it this way:

- Aller took the challenge to come up with a new way to stand out in advertising - and at the same time clearly showcase Talkmore," she says.

- It's also always fun to be involved in things we haven't tried before.

The campaign won double gold in Mediaforum's prestigious Media Awards in the categories "Media campaign" and "Media channel" A historic victory for Aller Media, bringing home two golds - this week it won a diploma in ANFO Effekt. Read more about the recipe for success here: 10 steps to the top with Talkmore

Seriousness and joy hand in hand

Aller Concept Store has a wide range of innovations over the past year - here you can be inspired by some of them:

• The campaign that saves lives! Modern storytelling and smoking cessation with the Directorate of Health's "Stopptober". As many as 54 percent of readers were inspired to quit after seeing the campaign.
• Directorate of Health advances to the final in Aller Best Q4

• Joy to the people with Nytelse - the flirtation that never stops.
  Summer flirtation with sensational results

• This is how Telenor T-We took the throne in the streaming service market. TV viewing of the titles promoted every Friday has increased by an average of 168%. Series tips turned into sensational results for Telenor

Asbjørn and Hillevi are proud of the cases and call them prime examples.

- It's great to see more and more advertisers putting their heart and soul into creating communications that touch, entertain and build knowledge - that simply make us a little wiser.

Read more about the Aller Concept Store offer here