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Aller Best 2021: These are the seven finalists
From fabric softener and lubricant, to campaigns that save lives. These are this year's finalists!
This year, Aller Best is finally back in full swing! The stage is set for parties, shows and, not least, a fierce competition between seven innovative and inspiring final cases. The winners will be presented on March 31 at Det Gamle Biblioteket.
This is Aller Best
Aller Best is a case competition for campaigns run in Aller Media where the good results, innovative ideas and creative solutions are assessed and rewarded.
The concept started as an internal competition in 2016, and over the years it has developed into an important competition throughout the industry. The winners of Aller Best have won several prestigious awards within the media and advertising industry.
The jury consists of internal members from Aller Media, where the jury leader is Chris Tallerås Steen, as well as the external jury consisting of Hanne Jegleim from Mediacom, Martin Wenstad from Cavai and Christian Gundersen from Mindshare.
All cases are assessed according to the following criteria:
- Challenge
- Goal
- Insights
- Solution
- Result
Cases are submitted in two categories: Effect and Creativity. In the former, the focus is on results and the effect of the campaign solution, while in the latter, innovation and originality are paramount.
The work with Aller Best takes place all year round. Each quarter, one case makes it through the eye of the needle. In addition to these four, three "wildcards" also get a place in the final. In the end, the winner is chosen by Aller Best, and the winning team is rewarded with a city break in Europe.
This year's finalists
At the beginning of March, this year's seven case favorites were announced. You can read more about the three finalists in the "impact" category here:
The four finalists in the 'creativity' category can be read more about here and are as follows:
Previous winners
This will be the sixth year of Aller Best. This year's winner will be in good company with the previous winners of the prestigious case competition:
Aller Best winner 2020: Helsedirektoratet
Aller Best winner 2019: Talkmore
Aller Best winner 2018: SAS
Aller Best winner 2017: Citroën
Aller Best winner 2016: Mazda
On March 31, we will reveal the winner of Aller Best 2021. Stay tuned!
