Aller Best 2020: Here are the ten case favorites

For the fifth year in a row, the Aller Best case competition is being held under the auspices of Aller Media. Today we present the ten final cases. The three that remain after a painstaking process and thorough jury selection will be presented on April 28. And the winning case will be revealed a few days later, on May 3, so stay tuned!

This is Aller Best
Aller Best is a case competition for campaigns run in Aller Media where the good results, innovative ideas and creative solutions are assessed and rewarded. Another important factor is the active use of the "power of Aller".

Picture from last year's winners, who won with Talkmore's case. This case has received a total of seven awards through Medieprisen, Gulltaggen and Anfo Effekt - including two gold awards in Medieprisen.

From left: Carl-Adam Sjölander - OMD, Anniken Aas-Jakobsen - OMD, Christine Henriksen Aanestad - Talkmore, and Martin Wenstad Janssen - Aller Media. PHOTO: Thomas Rasmus Skaug

The jury consists of internal members from Aller Media, with Commercial Director Chris Tallerås Steen as jury leader, and an external jury consisting of Cecilie Matheson from Rocs, Thomas Johansen from PHD and Dan Ruben Johansen from Aller.

The cases are assessed according to the following criteria:

• Challenge
• Goal
• Insights
• Solution
• Result

Cases are submitted in two categories: Effect and Creativity. In the former, the focus is on results and the effect of the campaign solution, while in the latter, innovation and originality are paramount.

The work with Aller Best takes place all year round. Every quarter, two cases make it through the eye of the needle. In addition to these eight, two "wildcards" also get a place in the final. In the end, the winner of Aller Best is announced, and the winning team is usually rewarded with a trip to Cannes Lion.

This year's finalists

In March, this year's ten case favorites were revealed. You can read more about the four finalists in the impact category here and are as follows:

• Ice
• Nytelse.no
• Telenor T-WE
• Note BUGG

See more about each case in the "Impact" category below:

The six finalists in the creativity category can be read more about here and are as follows:

• Skyr Aktiv
• Mazda
• Canal Digital
• Decubal
• Directorate of Health
• Santa Maria

See more about each case in the "Creativity" category below:

Previous winners

This will be the fifth year that Aller Best will be held. This year's winner will be in good company with the previous winners of the prestigious case competition:

• Aller Best winner 2019: Talkmore
• Aller Best winner 2018: SAS
• All Best winner 2017: Citroën
• All Best winner 2016: Mazda

On Wednesday, April 28, we will present the three cases that made it to the top and on May 3 we will reveal the winning case. Stay tuned!