Adlink becomes Aller Social Club

Adlink is changing its name to Aller Social Club and expanding its service offering for influencers, podcasters and profiles. - "We will utilize the synergies in the media house, build our own profiles and strengthen the collaboration with those we already have in the stable," says Hillevi Forsman, General Manager of Aller Media's Social Club initiative.

Aller Media-owned Adlink has been around for over 17 years and was one of the first influencer agencies in Norway.

- Since Adlink saw the light of day, the employees have built up a unique relationship with the profiles with a strong expertise in influencer marketing. So far, the company has worked with ad sales on influencers and podcasters, but now the service offering will be expanded. "We have several employees from Adlink with us, who already know the profiles and what they have to offer. We are now gearing up with a new organization and see great opportunities in one of Norway's largest media houses," says Forsman.

- "We have strong brands and traffic machines in Aller Media, both niche and broad. We have the entire media house behind us in this venture and motivation is high at Hasle. It's quite simply a club atmosphere," says growth manager Tonje Løw Hansen.

Strong voices build brands

Hillevi Forsman (38) comes from the role of agency manager at Aller Concept Store, Aller Media's own advertising and content agency. Over the past year, turnover in Aller Concept Store has increased by 15%. Now that we are taking advantage of the synergies in the media house, Forsman expects similar success for Aller Social Club.

- We are already in the process of developing new and exciting concepts and signing up more profiles. We firmly believe that strong voices build brands and will create profitable concepts for our customers.

Forsman is also very pleased with the team she has with her on the venture.

- In the club, we have employees with extensive experience of branding and strategy, editorial experience, creativity and design, strong sales skills and expertise in working with podcasts and profiles. Together we will create a place where profiles and customers want to be, where we grow and have fun together. Simply put, Norway's coolest club!