Magasinet

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Since 1999, the magazine has delighted readers and advertisers alike with surprising and in-depth reports, great photos and award-winning design.

The magazine will be topical, touching, entertaining, surprising and provide new knowledge. The ambition is to strengthen relationship journalism and give readers more topicality and more documentaries. As a result, the ads will attract a lot of attention and have a long lifespan.

Every week, Magasinet has many dedicated readers - who often read Magasinet several times. On average, readers spend 45 minutes on the newspaper magazine.

This is exceptionally high and provides unprecedented opportunities for our advertisers. We have created a space where advertisers meet readers in a unique mode. The reader has time, peace and focus on both depth and insight.

Dagbladet The magazine is Norway's third-largest newspaper magazine, and is a mass-distributed product that appears in the newspaper stands with Dagbladet from Lindesnes in the south to Nordkapp in the north every weekend.

Bjørn Carlsen 3

Dear advertiser,

Since 1999, the magazine has captivated the Norwegian people with quality journalism of the highest order. Our columns feature the strongest human encounters, the most in-depth reports and the best personal advice from various experts. Every Saturday, Magasinet på papir is still read by almost 200,000 Norwegian women and men. The magazine aims to be topical and surprising to a wide range of readers, while at the same time containing some elements that regular readers expect to find every week. Rolf Hansen's crossword puzzles have an extremely loyal fan base, who just "have to have" his intricate play with words every single Saturday.

Thank you for choosing us when you want to reach out clearly!

Bjørn Carlsen

Editor, The Magazine

Key figures

Readership

182400
Readers
49 %
Women
51 %
Men

Age

5%

12 - 19 years

25%

20 - 39 years

27%

40 - 59 years

42%

60 years +

Readers' interests

85 %
Health
84 %
Food and drink
82 %
Personal finance
82 %
Travel and vacations
74 %
Exercise and training
65 %
Home renovation/maintenance
60 %
Interior/furnishings for home
58 %
Clothes and shoes
53 %
Electronics
42 %
Beauty and self-care
39 %
Car and engine
33 %
Cosmetics and makeup
31 %
Boat and boating

Source: Consumer & Media '25/1 - Q4(24) - MGI, 12+

Do you want more info?

  • Glenn Hagbru

    Glenn hagbru

    Key account manager and product manager newspaper

    945 21 054