Breakfast seminar: Best of Aller Best - Inspiration & learning

Program

8.30-9.00: Lunch and mingling
9.00-10.00: Lecture


Case 1:
Change celebrated women with real stories
Change Lingerie is Norway's largest lingerie chain with over 45 stores, in addition to its online store. When they wanted to strengthen their position in the market within the swimwear category, they chose to place their trust in Aller Media's hands. This resulted in a 175 percent increase in turnover!
- Strategic Account Manager, Anniken Elvik

Case 2:
Taboo to topic with MensClub
Coop Prix put menstruation on the agenda and helped break taboos around menstruation and normalize something as everyday as this.
- Strategic Account Manager, Sindre Hellkås

Case 3:
Specsavers highlighted eye health through a podcast
This case is about something that affects us all - eye health. Specsavers takes the topic very seriously! With 85 stores in Norway and 1.7 million customers, Specsavers wanted to highlight the importance of eye tests. Strong synergy between brand and outlet contributed to very good results.
- Strategic Account Manager, Anniken Elvik

Case 4:
How Q Fersk sjokolademelk became market leader
Q Fersk sjokolademelk wanted to strengthen its position as Norway's best chocolate milk and wanted a smart and effective solution. The creative solution produced the best results ever for Q-meieriene.
- Strategic Account Manager, Alexander Hansen Vigebo