Aller Media AS
Karvesvingen 1, 0579 Oslo
Tel: +47 21 30 10 00
See map
Org.nr. NO 910 119
877
Invoices should be sent to: [email protected]
Welcome to Aller Media's car breakfast 2025
Learn about branding from one of the automotive industry's leading experts! And hear which cars are at the top of car buyers' shopping lists and why? Welcome to Aller Media's car breakfast and presentation of the Great Car Index Survey.
We invite you to our home at Karvesvingen 1, for an inspiring morning with food, drinks and professional refreshments.
Program:
🍳 08.30 - 09.00: Registration and lunch
💬 09.00 - 11.00: The program starts
Welcome
- Hilde Schjerve, managing director of SOL and car enthusiast
Breaking the Echoverse: Navigating Trust & Truth in a New Media Landscape
In today's mobility revolution, where cars are software-defined, trust in the media is fractured, and new technology drives every narrative, automotive brands must cut through the Echoverse. This presentation explores how communicators can rise above algorithm-driven noise to build authentic connections and shape credible stories in the new media landscape.
- Speaker: Steve Brown, Director Influence Associates
This is how we work editorially with cars at Aller Media
At Aller Media, we are good at cars – and I will give you an insight into how we work in the editorial team. In addition, you will find out who has been nominated for Car of the Year and who became the People's Favorite 2025.
- Speaker: Fred Magne Skillebæk, trade editor Elbil24
Aller Media as a car destination + CASE
Aller Media is a good place to be as a car advertiser. We explain why. And through a recent car case, we show opportunities and solutions that can be inspiring for those of you who work with car marketing.
- Speakers: Roy, Jespersen, Senior Insight Advisor at Aller Media and Alexander Vigebo, Strategic Group Account Manager at Aller Media
Which cars are at the top of car buyers' shopping lists and why?
Presentation of the Great Vehicle Index Survey 2025.
- Speaker: Anders G. Hovde from Kantar
Speakers
-
![Steve Brown1]()
Steve Brown
Director at Influence Associates -
![Hilde Schjerve]()
Hilde Schjerve
CEO, SOL -
![Anders G Hovde]()
Anders g. hovde
Senior Advisor, Kantar -
![Fred Magne Skillebæk 300x300]()
Fred magne skillebæk
Technical editor, Elbil24 -
![Roy Jespersen]()
Roy jespersen
Senior Insight Advisor at Aller Media -
![Alexander Hansen Vigebo 3]()
Alexander Vigebo
Strategic Group Account Manager, Aller Media
After the seminar, it will be possible to stay and discuss opportunities and ideas with us. We look forward to seeing you :)
Access and parking:
Turn off towards Karvesvingen 1 at the roundabout by Volvo and COWI. Once you have turned off, turn left again towards COWI and drive to the OnePark parking lot at Karvesvingen 6 (gravel area).
If you come by public transport, the nearest station is Hasle subway stop, from here it's a 4-5 minute walk to our building in Karvesvingen 1. NB! If you are coming from the city center, you must walk approx. 50m back towards Hasle Torg when you get off the platform. From there approx. 30m up to Økernveien and 200m away to Aller Media :)
See map to Karvesvingen 1, 0579 Oslo
Do you have any questions about the seminar? Please contact Aksel Sørbye ( [email protected] )
