Aller Media AS
Karvesvingen 1, 0579 Oslo
Tel: +47 21 30 10 00
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Org.nr. NO 910 119
877
Invoices should be sent to: [email protected]
Takeda - Vitamineksperten.no
In collaboration with Starcom, Aller Media was to help increase awareness of Vitamineksperten.no and create credibility with the target group.
Takeda has been working to create a healthier Norway for over 140 years. Nycoplus is the company's range of vitamins, minerals and omega-3. In recent years, efforts have been made to position Nycoplus as the expert in a product category with high competition and a lot of media noise.
To reinforce its expert position, Nycoplus has established Vitamineksperten.no - a blog that will provide the target group with knowledge about vitamins, as well as tips on how to have a healthier everyday life.
In collaboration with Starcom, Aller Media was to help increase awareness of Vitamineksperten.no and create credibility with the target group. Through native ad on KK.no, we recruited a reader to be the front figure in a web TV series that would provide women aged 35-55 with guidance on diet, food, exercise and lifestyle.
