How to get plenty of test drives in the summer months

In collaboration with Renault, Aller Media developed a concept to increase awareness and activity during the summer. The concept was designed to increase the visibility of the car brand through exposure during Se og Hör's summer tour and the tour's popular activity "The hunt for Se og Hør-flaskepost".

Se og Hör's summer tour visits shopping centers, town squares and campsites in several cities in Norway. To increase engagement with Renault's dealers along the route, Se og Hør-flaskeposter was handed out at dealerships in the cities the summer tour visited.

Through geotagged mobile ads in Se og Hør, Dagbladet, Din Side and Sol, ads for Renault's dealerships located near the summer tour's stops were displayed.

In the ads, readers were informed that bottle posters were handed out at the local Renault dealership to those who test drove. This gave Renault the opportunity to make direct contact with Se og Hør 's readers.

The collaboration with Aller Media produced fantastic results for Renault. The campaign helped raise awareness of Renault among a broad target group through Se og Hör's summer tour. In addition, Renault's dealers received broad exposure on mobile phones.

The concept contributed to greater activity at local Renault dealers and the number of test drives increased as a result of the campaign!