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Tel: +47 21 30 10 00
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SF Studios to the final of Aller Best 2017
The 'Kings Bay' campaign was a finalist in the first quarter of Aller Best 2017
Kings Bay - a forgotten drama
When SF Norway launched the film "Kings Bay", the content department at Dagbladet and PHD were behind the campaign. To arouse the curiosity of Norwegians about the drama that took place in 1962, a documentary series was produced and shared on db.no and in Magasinet. The stories were well received by the public and had an average reading time of 3.19 minutes. 54,000 people clicked on the articles from the front page of db.no.
Aller honors the best
Aller has a strong focus on highlighting the good cases. The aim is to inspire innovative thinking internally at Aller, in agencies and among customers. A jury at Aller selects the best cases every quarter, and everyone in the sales department is involved in voting for the winners.
- "Case-jobbing contributes to both inspiration and learning, and is a good way to highlight the opportunities that lie in the power of Aller, both internally and externally, including the opportunities that exist in Aller being able to handle the production of content from A to Z, in addition to distribution," says Chris Tallerås Steen, Sales Director at Aller.
See the case film here:
