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KappAhl to the final of Aller Best 2017
Morning shopping was the solution when KappAhl wanted to clarify its link to KK. It resulted in a great response and happy shoppers!
KappAhl has always been an advertiser in KK. They believe that KK is a perfect match in every way and wanted to use the entire KK universe. Now they have reached the final of Aller Best 2017.
Read more about Aller Best 2017
Created a clear link
The solution was morning shopping in over 100 KappAhl stores, where you could find "KK elsker" tags on products and your own rack of KK favorites. The KK magazine was available in the five largest stores.
The invitation to the morning shopping went out through KK and KappAhl's channels: social media, newsletters, SMS broadcasts, KK.no and KK magazine. In the run-up to the morning shopping, the news in stores was shown via a fashion series in KK and native ad on KK.no.
- We also wanted to get as many consents as possible so that we could increase KK and KappAhl's bases," says Ingrid Melnes, Marketing Manager at KappAhl.
KappAhl customers referred to the fashion series in KK
KK used advertising on Facebook, Instagram, KK.no, Newsletter and eDM. KappAhl received a very good response to the fashion series in KK. Customers referred to it in the KappAhl stores.
- For each round of morning shopping, KappAhl had a fashion series in KK with the latest news in store. "The fashion series was created by the Aller Content department and contained a discount coupon and information about morning shopping, as well as a personal invitation," Melnes concludes.
See the case film here:
