Kube success

Product manager for Dagbladet Mobile, Johan Eriksson.

E-Marketing Manager at Cubus, Elise Mietle Laupstad

In December, many advertisers are fighting for attention. It's important to stand out. Mobile offers creative opportunities, which Cubus has taken advantage of this Christmas season.

Kubefor Cubus
- "We have wanted to try this advertising solution for a long time. It has produced good results and has quickly become very popular in Sweden. We call the solution the cube ad, and what advertiser could be better suited to a cube than Cubus?" says Product Manager for Dagbladet Mobile, Johan Eriksson.

Increases awareness
Instead of a flat ad, there is a cube with four pages that you can swipe through. There is also an auto-rotation every three seconds.

- The purpose of the solution is to increase attention and time spent on the ad. It's also a great way to showcase more products. At the same time, this ad solution is a bit glossy and looks good aesthetically," Eriksson continues.

- "This type of ad is playful and relatively new on mobile. It creates curiosity, which means that the ad gets more attention than other ads. The ad format is also large, so it is highly visible on Dagbladet Mobile," says E-Marketing Manager at Cubus, Elise Mietle Laupstad.

Highest click-through rate on mobile this year
For Cubus, the campaign on Dagbladet Mobile was part of a major Christmas campaign that was mainly run on TV. But when Dagbladet introduced Cubus to the cube ad, they wanted to test it out. They have not regretted it.

- As part of a larger media mix, it is difficult to track what this ad has generated in terms of sales and traffic to the stores. But if we look at the digital metrics, the results are quite remarkable. Specifically, we can see the highest ever click-through rate on a mobile ad on Dagbladet Mobile. In addition, every third view has generated at least one "spin" on the ad," says Johan Eriksson.

It pays to think outside the box
- "We are very satisfied," says Laupstad.

- "The numbers clearly show that thinking outside the box and making creative ads can work. But it's important that it's done in a logical, intuitive and functional way, so that most people understand how to use them," Eriksson concludes.

See a video of the solution here: