GET to the final of Aller Best 2018

When customers no longer had to commit to the same broadband and TV provider, GET wanted to move viewers to online TV. They wanted to show that they were the TV provider that gave customers the greatest freedom of choice.

Aller's task was to show GET's offerings and breadth in an innovative way
By streaming Get Nett-TV live in full-screen format on Dagbladet.no, Get created an experience of being logged in to Get's Nett-TV. Live updates showed that GET is innovative and forward-looking. To show breadth and content, advertiser-funded content became part of the campaign.

Tailored to the right users
To hit the right target, the campaign was customized by device, iOS or Android. By using geographical segmentation, the campaign hit the target group in the areas GET covers. It was also segmented by Get Wifi. From iOS, you could then go directly to the App Store and download the app.

The campaign had the highest conversion rate from full screen in 2017
- The full screen format delivered high inscreen and active viewing time of over 23 seconds. During and after the campaign, the rating set and preference for digital TV from Get was at the highest level since summer 2017. "The figures show that we have managed to get Get's content out there, and that was one of the most important goals," says Rebecka Kllingstad in Aller.

And the goal of Get being the provider with the greatest freedom of choice was achieved.

- This has been a very fun case to work on. Both the selection and design of the material is the result of close collaboration and workshops where we have worked together towards the best solution. Close dialog between us at Aller, the advertising agency, the agency and the customer has been one of the success factors here. Get challenges both format and technology, which makes it extra fun to work with them. The fact that we can show so many good results and check off so many of the goals that were set shows that we have solved the task together in the best possible way," concludes Killingstad.

One of the best campaigns of the year
- It was a successful campaign that showcased innovation, which was the main goal. Aller was good at integrating it. There was good commitment from Aller's side, and the campaign achieved good results on all parameters. The collaboration between Aller and the creative team worked very well. Overall, the campaign was one of the best of the year, and Aller contributed greatly to this," says Pardis Molavi, Digital Director at Re Media.

Involved:

Kjersti Antonsen, Get
Audun Bryn, Get
Antonio Morveto, Madington
Pardis Molavi, Re:Media
Rebecka Killingstad, Aller Media