Best in test November

Marketing Manager at Stormberg, Line Skaane

Marketing Director at TNS Gallup, Ingvar Sandvik.

- Stormberg's web board on the front page of Dagbladet.no plays on topicality and knocks out all the norm values. The ad achieves very good scores, especially among women, but also among men, the results are above the industry average," says Marketing Director at TNS Gallup, Ingvar Sandvik.

Important test
TNS Gallup is responsible for the method, selection and panel for Dagbladet's monthly SWAR test of Dagbladet's ads. SWAR is the only measurement that, in addition to measuring attention and liking, also provides information about the extent to which readers will react with action or a change in attitude after seeing the ad.

Simple message
- We have many regular ads on Dagbladet.no and they work very well. We focus on simple messages: product, price and logo. It should be easy for the recipient to understand what we want to convey, which is why we also have a simple design for our ads. In addition, we have quality products at a reasonable price," says Line Skaane, Marketing Manager at Stormberg.

Old acquaintance
Stormberg is a regular on Dagbladet's website, and consultant Kent Eikebø believes that the customer's long-term perspective contributes to the good results.

- Stormberg's regular presence on Dagbladet.no gives readers confidence in the brand. Therefore, the ads also result in a lot of sales," he says.

High motivation score
- "Stormberg has gradually built up a reputable brand and when the sender identity is almost 30% above the average, the result is good. This is precisely why people associate quality with this ad above all else. The ad manages to involve and motivate recipients by focusing on usefulness rather than originality. For both men and women, the motivation score is about 20% higher than the industry average. "Congratulations to Stormberg - I choose to believe that sales were also good," concludes Gallup's Ingvar Sandvik.