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3 "wildcards" for the Aller Best final
With Aller Best, we celebrate our most successful campaigns. Four quarterly winners have been named, but here are three more cases, so-called "wildcards", which have such good results that they deserve a place in the grand final.
Warner Bros Discovery hit blink!
The reality series "Married at First Sight" was Warner Bros Discovery's biggest launch, and high viewing figures were expected.
Warner Bros Discovery already had a strong focus on the linear audience, but also wanted to capture a younger audience for the TV series.
- The solution was creative sponsorship and display on Rød Løper. It was a success," says Robert Grosvold, product manager in ad-financed production at Aller Media.
Among other things, the program was the biggest subscription driver for Discovery+ in the entire Nordic region in the premiere week.
- You'd be hard-pressed to find a more perfect match between goals and outlets," says Aleksander Hamm, Strategic Group Account Manager at Aller Media.
From summer to back-to-school with XXL
After a long period of good times in the sports industry, things have suddenly come to an abrupt halt. Inventories are large, and they are burning through a lot of products. The back-to-school category is important.
But competition is fierce, and preference and awareness of XXL in the category is low. Insights from XXL show that women buy the most equipment for children, and Aller had the right target group with both women and sports and equipment enthusiasts.
The solution was flexible sponsorship on NonStop and TV-Sporten, combined with pre-roll for Skolestart. It gave very good results!
The perception among women and families with children that XXL is the best in back-to-school gear increased 170% and purchase probability increased by 46%. Among other things.
- "A unique selection that has never been done before and strong documented results are always a good starting point," says Aleksander Hamm, who also led this campaign.
Q Fresh delivers - again!
- "It's incredibly fun to be in the Aller Best final two years in a row with the same customer, product and sponsorship. This shows that you don't necessarily have to reinvent the wheel," says Alexander Vigebo, Strategic Group Account Manager at Aller Media.
In the fall of 2023, Norwegians will be even more affected by the economic downturn than in 2022. Many are facing financial challenges, and the cost of food must be reduced.
But Q still wanted a foothold with the people who care most - women. The solution was to repeat the success of the NON STOP sponsorship, but with a twist.
The bespoke, innovative and playful sponsorship smashed all targets, and the purchase probability was 5x higher than in 2022. Q increased sales by 18%, selling a whopping 913,746 chocolate milk in the period.
- The fact that the purchase probability was 75% higher among women now than in 2022 shows that the sponsorship continues to deliver incredible performance," says Thea Bolstad, Brand Manager at Q.
