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*Bleed/gross formats are inclusive of 5 mm cropping. The ads must be made in bleed format. I.e. create an ad with net marks + 5 mm bleed on all 4 sides so that the ad can be placed anywhere on the right or left side. Keep text and other essential details 12 mm within this measurement on all cutting edges.

Procedures for labeling ads

Please note that advertisements with editorial content and advertorials must be marked with the word Advertisement. All ads must also have a clear sender identity/logo. The advertisement is marked with the font Helvetica LT Std Bold, 12 point capitals and in black.

For dark or uneven backgrounds, the marking can be placed on a white tone surface/box (22 mm x 4 mm) with black text. The text is centered in the box (horizontally and vertically) and placed at the top of the outer edge, depending on whether it is a right or left side.