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  2. Target groups and segmentation

Tech

The ad management system Google Ad Manager offers a number of possibilities for technical premises for ad delivery. Read here about what is possible to achieve.

We use Google Ad Manager as our ad management system and inherently there are a number of choices that can be made that also create a segmentation of readers.

  • Frequency control
  • Device (mobile/tablet/desktop)
  • Device manufacturer (Samsung, Apple etc.)
  • Browser (Safari, Firefox etc.)
  • Operating system (iOS, Android etc.)
  • Mobile networks (Telenor, Telia, ICE)
  • Sequential management of ads