Aller Media AS
Karvesvingen 1, 0576 Oslo
Tel: +47 21 30 10 00
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Org.nr. NO 910 119
877
Invoices should be sent to: [email protected]
In some cases, cross-format storytelling can be a great form of communication. Read more about the opportunities this offers within our media.
Retargeting can often be perceived as an annoying form of advertising. If the approach to using the technology is based on storytelling, the experience can be much better. There are three basic approaches we use.
Price mark-up: 15 CPM
Content article
A reader who has read a content article on a specific topic receives one or more follow-up display ads. It can be a tactical message, a reminder or a continuation of the story. Either way, a common thread.
Ad exposure
A viewer who has been exposed to a pre-roll will subsequently receive another display ad with the same approach as above.
Ad interaction
Given that an action is to be performed in an ad (e.g. a calculator), the reader can receive a follow-up ad with the same approach as in the examples above.