Life stage

The stage of life you are in means that your needs, focus and consumption vary greatly. Read here how you can meet logged-in users in different life stages.

Data on life stage is created based on machine learning across several different public registers in order to define each individual person into their respective phases. The precision is nevertheless high.

Price premium 30 CPM

Children in the household

Kindergarten children (Toddler Family)
Schoolkid Family
Teenage Family
Adults (Adults, 18+)

Empty nesters

People aged 40+ who do not have children living at home

SINK

Single income, no kids

DINK

Double income, no kids