Aller Media AS
Karvesvingen 1, 0576 Oslo
Tel: +47 21 30 10 00
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Org.nr. NO 910 119
877
Invoices should be sent to: [email protected]
Reaching a reader with an ad that thematically and/or communicatively aligns the content with the reader's mode is often very effective. Read here what opportunities you have to create such contexts.
There are different ways to create contexts, from very simple choices of niche websites and/or sections, to technically controlled solutions. The aim is always to create optimal relevance between reader, content and ad.
The most granular solutions involve either targeting ads against "tags" or against "keywords". The great value in this approach comes when ad communication is tailored to the purpose/task and not just a general communication.
Price mark-up: 15 CPM
Tags
These are descriptive words for articles that are manually set by a journalist for each article. These can be generic words such as "food" or "housing", or thematic words such as "Norwegian vacation" or "electricity prices".
Keywords
These are specific words, or a combination of words, that appear in the text and are read by a script on our pages. If you want presence related to "yoga", the ad is delivered against the articles where this word occurs. Alternatively, the word "yoga" must be in combination with "pilates" for the ad to deliver.