>
  1. Get started
    2. >
  2. Target groups and segmentation

Vehicle/Car

We know a lot about our logged-in readers' vehicle choices. Read here about your targeting options for both cars and other motorized vehicles.

Vehicle data is deterministic data, something we actually know about our readers. Everything is taken from the Motor Vehicle Register.

Price premium 30 CPM

Cars in the household

1 car / 2+ cars / no cars

Egg shape

Owns a car / Leases a car / Does not have a car

Car type

Petrol / Diesel / Electric

New car / Used car

Applies to newest car

Other types of vehicles

Owner motorcycle/moped
Owner van
Owner caravan/motorhome
Owner tractor