Geography

Where you live can often have an impact on your choices and behavior. Read here what opportunities it gives you.

Geography- Logged-in users

Targeting logged-in users based on geography is based on the address linked to the mobile number. Here, too, anonymization is involved for privacy reasons, but the models used to determine residence are highly accurate.

Price markup: 30 CPM

Municipality / City

Geography- Not logged in users

Google uses various technical methods for localization to determine a geographical position depending on the device. Among other things, IP addresses for PCs are used and there are four levels that can be used for targeting.

Price premium 15 CPM

Country / County / Municipality / City